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First Rate’s wealth of FX insight experience adds value to your business in 4 key areas: By understanding consumer insights, we identify opportunities for growth and can develop effective propositions and communications. We commission trackers surveying the travel and FX habits of UK holiday makers on a bi-monthly and quarterly basis and can commission additional ad-hoc surveys if required.
Our competitor insight allows us to deliver you a competitive edge. We carry out daily benchmarking, FX media monitoring, profiling, positioning and market share analysis. Our market insight helps you understand the environment and trends to facilitate effective planning.
We can provide macro driver analysis & forecasting, industry insight, FX market sizing and payment trends.And finally, our commercial insight helps you optimise decision making. We can show you currency trends, channel trends, product trends, seasonal trends, regional trends, transaction value and elasticity.
Click here to view the First Rate Holiday Confidence Index which monitors consumer appetite for overseas travel over the coming 12 months.